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Assessment of Social Transmission of Food Preferences Behaviors
Published on: January 25, 2018
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A Qualitative Evaluation of the Centers for Disease Control and Prevention Risk Communication Methods during
Michael Ablan1,2, Kenai McFadden1,2, Michael Jhung1
1Division of Foodborne, Waterborne, and Environmental Diseases, National Center for Emerging and Zoonotic Infectious Diseases, Centers for Disease Control and Prevention, 1600 Clifton Road NE, Atlanta, GA 30329, USA.
Food Protection Trends
|May 18, 2023
Summary
Understanding consumer risk perception during foodborne outbreaks is key. Proximity and personal consumption influence perceived risk, guiding public health communication strategies for food safety.
Area of Science:
- Public Health
- Food Safety
- Risk Communication
Background:
- Foodborne disease outbreaks pose a significant public health challenge.
- Effective risk communication is crucial for public safety during outbreaks.
- The Centers for Disease Control and Prevention (CDC) employs risk communication strategies.
Purpose of the Study:
- To understand public attitudes, perceptions, and behaviors regarding foodborne disease outbreaks.
- To identify factors influencing consumer risk perception and information reception during outbreaks.
- To inform and improve CDC's risk communication strategies for multistate foodborne outbreaks.
Main Methods:
- Conducted focus groups with adults in the Washington, D.C. metropolitan area.
- Explored participants' awareness, perceptions, and behaviors related to foodborne disease outbreaks.
- Assessed how individuals receive and process information during public health crises.
Main Results:
- Perceived outbreak proximity and personal consumption of the contaminated food vehicle significantly influenced perceived risk.
- Participants reported hearing about multiple outbreaks annually through various sources.
- Evidence suggests existing public awareness and adherence to recommended actions during outbreaks.
Conclusions:
- Consumer perception and behavior during foodborne outbreaks are influenced by specific factors like proximity and personal involvement.
- Findings provide a baseline for evaluating the effectiveness of CDC's risk communication for foodborne outbreaks.
- Further research is needed to enhance the accessibility and impact of public health messages during food safety crises.
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