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Interaction Rituals at Content Trade Fairs: A Microfoundation of Cultural Markets
Andreas Gebesmair1, Christoph Musik1,2
1Media Business Research Group, St. Pölten University of Applied Sciences, St. Pölten, Austria.
Journal of Contemporary Ethnography
|May 24, 2023
Summary
Periodic business meetings, or interaction rituals (IRs), sustain business relationships and shared understanding. Findings reveal that economic resources and strategic emotion production significantly influence these crucial business interactions.
Area of Science:
- Sociology of Markets
- Business Anthropology
Background:
- Interaction Rituals (IRs) theory highlights emotional contact in social life.
- Previous research has not fully explored the impact of economic resources on IRs.
Purpose of the Study:
- To investigate how ritualized business encounters reproduce business relations and shared understanding.
- To extend Randall Collins' IRs theory by incorporating economic factors and strategic emotion.
Main Methods:
- Ethnographic fieldwork conducted at six international trade fairs.
- Analysis across three distinct cultural industries.
Main Results:
- Ritualized periodic encounters are key to sustaining business relationships and shared understanding.
- Economic resource distribution directly impacts IRs.
- Observed strategic production of emotions alongside emotional entrainment in IRs.
Conclusions:
- Collins' IRs theory is valuable but underestimates economic resource impact.
- Business interactions involve not just emotional synchrony but also strategic emotional displays.
- Understanding these dynamics is crucial for market sociology and business practice.
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