Manipulations of richness of encoding do not modulate the animacy effect on memory

The animacy effect refers to the memory advantage of words denoting animate beings over words denoting inanimate objects. Remembering animate beings may serve important evolutionary functions, but the cognitive mechanism underlying the animacy effect has remained elusive. According to the richness-of-encoding account, animate words stimulate participants to generate more ideas than inanimate words at encoding. These ideas may later serve as retrieval cues and thus enhance recall. There is as yet only correlational evidence associating rich encoding and the animacy advantage in memory. To experimentally test the assumption that richness of encoding plays a causal role, we examined whether the animacy effect can be modulated by facilitating or suppressing rich encoding. In Experiment 1, richness of encoding was manipulated by requiring participants to write down four ideas or one idea in response to animate and inanimate words. In Experiment 2, the one-idea-generation condition was compared to an unrestricted-idea-generation condition. In Experiment 3, the unrestricted-idea-generation condition was compared to a distractor-task condition in which the idea-generation process was suppressed. In Experiment 4, richness of encoding was manipulated by asking participants to rate the relevance of the words for achieving three survival-related goals or one survival-related goal. Animate words were better remembered than inanimate words. In three of the four experiments, rich encoding led to improved recall. However, none of the manipulations of richness of encoding affected the animacy effect on memory, demonstrating its robustness irrespective of the encoding conditions. These results weaken the richness-of-encoding account of the animacy effect on memory. (PsycInfo Database Record (c) 2024 APA, all rights reserved).