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Updated: Jul 29, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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Roles of Brand Benefits and Relationship Commitment in Consumers' Social Media Behavior around Sustainable Fashion

Tae Rang Choi1, Jisoo Ahn2

  • 1Department of Strategic Communication, Texas Christian University, Fort Worth, TX 76109, USA.

Behavioral Sciences (Basel, Switzerland)
|May 26, 2023
PubMed

Keywords:
behavioral intentionbenefitsbrand relationshipcommitmentsocial mediasustainability

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