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Refining the RISP Model for Moralized Risks: Integrating Environmental Values and Anticipated Guilt into

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  • 1Department of Communication and Media, Dong-Eui University.

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This study reveals that anticipated guilt and perceived efficacy directly influence climate action, bypassing information seeking. The New Ecological Paradigm (NEP) shapes risk perception, crucial for sustainability engagement.

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Area of Science:

  • Environmental Psychology
  • Risk Communication
  • Climate Change Behavior

Background:

  • The Risk Information Seeking and Processing (RISP) model traditionally explains how individuals process risk information.
  • Climate change is increasingly framed as a moralized risk, influenced by factors beyond factual information.
  • Understanding public engagement requires integrating psychological and social factors into existing risk models.

Purpose of the Study:

  • To refine the RISP model by incorporating the New Ecological Paradigm (NEP) and anticipated guilt for climate change.
  • To investigate the pathways influencing preventive behavioral intentions regarding climate change in a collectivist society.
  • To identify psychological and normative factors that bridge the gap between climate knowledge and action.

Main Methods:

  • Structural equation modeling (SEM) was employed with a national sample of 1,500 South Korean adults.
  • The study tested integrated pathways including the RISP model, NEP, and anticipated guilt.
  • Data analysis focused on direct and indirect effects on climate-related behavioral intentions.

Main Results:

  • Traditional RISP pathways were validated, alongside a significant parallel processing pathway.
  • Anticipated guilt and perceived efficacy directly predicted preventive behavioral intentions, bypassing information seeking.
  • The NEP influenced risk perception and efficacy; informational subjective norms mitigated knowledge gaps, suggesting a 'normative defense mechanism' in collectivist contexts.

Conclusions:

  • Climate change communication should move beyond disseminating facts to engage moral identities and environmental worldviews.
  • Anticipated guilt and efficacy are potent direct drivers of climate action.
  • Tailoring communication strategies to cultural contexts, like collectivist societies, can enhance public engagement in sustainability.