Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Jéssica Ferreira Rodrigues1, Cristina Soares2, Manuela M Moreira2

  • 1Departamento de Ciência dos Alimentos#x2014;DCA/UFLA, Universidade Federal de Lavras, Lavras 37200-000, Brazil.

Foods (Basel, Switzerland)
|June 10, 2023
PubMed
Summary

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Comparative Extraction of Polyphenolic Co-Pigments and Proteins from Annatto (<i>Bixa orellana</i> L.) Seed By-Products.

Foods (Basel, Switzerland)·2026
Same author

Breast Adipose Tissue's Xenobiotics and Fatty Acid Profile-A Preliminary Study in Portuguese Women with Breast Cancer.

Toxics·2026
Same author

Green zero-valent iron nanoparticles from Cistus ladanifer by-products for glyphosate remediation in water and soil.

Bioresource technology·2026
Same author

A green nanotechnology approach based on coffee waste as a precursor for zero-valent iron in soil decontamination of venlafaxine.

Journal of environmental management·2026
Same author

Hydrophobicity Strategies of Starch-Based Films: Recent Advances and Perspectives.

Polymers·2026
Same author

Development of a carbon paper-based electrochemical immunosensor for trimethoprim detection in fishery species: monitoring antibiotic contaminants.

ADMET & DMPK·2026
This summary is machine-generated.

Consumers prefer Moringa oleifera beverages with sweet, floral notes, but high cadmium levels in some samples are concerning. Understanding consumer preferences and ensuring product safety are key for market success.

Area of Science:

  • Food Science
  • Nutritional Biochemistry
  • Consumer Behavior

Background:

  • Moringa oleifera Lam. is recognized for its nutritional and bioactive properties.
  • Consumer acceptance of M. oleifera beverages is influenced by sensory, chemical, and health aspects.
  • Variability in commercial moringa beverages necessitates evaluation of consumer perceptions.

Purpose of the Study:

  • To assess consumer perceptions and acceptance of Moringa oleifera beverages.
  • To analyze the sensory attributes, chemical composition, and bioactivities of moringa beverages.
  • To investigate the impact of health claims and contaminants on consumer choice.

Main Methods:

  • Multidisciplinary approach including sensory evaluation, High-Performance Liquid Chromatography with Diode Array Detection (HPLC-DAD), and antioxidant assays (ABTS•+, DPPH•, FRAP, •NO, H2O2 scavenging).
Keywords:
antioxidant activitiesbeverage acceptancechemovariationconsumer perceptionshealth claimsheavy metal contaminantsphytochemical compositionsensory attributes

Related Experiment Videos

  • Chemical analysis to determine phenolic composition and heavy metal content (Cd).
  • Consumer surveys to gauge acceptance, influence of health claims, and purchasing drivers.

    • Main Results:

    • Significant chemovariation in phenolic compounds was observed among commercial moringa beverages.
    • A soluble moringa powder drink showed high phenolic and flavonoid content with strong antioxidant activity but also high cadmium (Cd) levels.
    • Sweet and floral flavors enhanced acceptance, while green, grass, herbal, sour, bitter notes, and precipitate were disliked; health claims positively impacted acceptance, especially among women.

    Conclusions:

    • Consumer acceptance of M. oleifera beverages is a complex interplay of sensory appeal, perceived health benefits, and safety.
    • Producers must balance desirable bioactive compounds with the absence of contaminants like cadmium.
    • Clear labeling and consumer education on product origin and safety are crucial for market development.