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Planning-to-binge: Time allocation for future media consumption.

Joy Lu1, Uma R Karmarkar2, Vinod Venkatraman3

  • 1Tepper School of Business, Carnegie Mellon University.

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This summary is machine-generated.

Consumers can plan media binge-watching by allocating future viewing time. Preferences for planning to binge are stronger for sequential content and influence viewing styles.

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Area of Science:

  • Media Psychology
  • Consumer Behavior
  • Decision Science

Background:

  • Streaming services offer entire series, enabling binge-watching.
  • Consumer decisions on allocating future viewing time for binging are understudied.

Purpose of the Study:

  • To investigate the phenomenon of planning to binge-watch media.
  • To understand factors influencing these planning decisions.
  • To explore the implications for media consumption and industry strategies.

Main Methods:

  • Multiple studies were conducted to analyze consumer planning behaviors.
  • Participants' preferences for binge-watching were assessed based on content structure perceptions.
  • Experimental manipulations framed content as sequential or independent.

Main Results:

  • Individuals can plan binging in advance by aggregating episode consumption.
  • Planning-to-binge preferences are higher for sequential/connected content versus independent content.
  • Consumers are willing to invest time and money for future binge-watching opportunities, especially for sequential content.

Conclusions:

  • Media consumption understanding is expanded to include future planning, beyond in-the-moment viewing.
  • Media companies can leverage content structure to influence viewing styles and consumer decisions.
  • The framework applies broadly, including educational contexts like binge-learning.