Educating adolescents about the influence of the media via the French program « Service sanitaire »

Gathered within the context of the French “Service Sanitaire des Etudiants en Santé” (SSES), the leaders of a local prevention project and the coordinators of the said device have joined forces to propose a course dedicated to media education. Sharing their target population: middle school students, the aim was to put health students in a position to disseminate prevention interventions integrating the potential influence of digital media, in the region’s middle schools.

The present study proposes to evaluate the integration of this media education module into the local SSES.

Using the referentialization model developed by G. Figari, we study the relevance of the plan, by combining and comparing the context of the creation of the media education module (MEM) and the strategies of integration into the SESS. The integration mechanism analyzed in the light of the effects produced allows us to address the effectiveness of the tool. Finally, the usefulness and efficiency of the implementation of the module are evaluated by relating the final product to the initial objectives.

This study results in a description of the reality of the newly established local system. The cooperation between the SSES team and professionals competent in prevention and health promotion is both a source of opportunities and difficulties….