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Exploring Large Digital Bodies for the Study of Human Behavior.

Ulysses Paulino Albuquerque1, Anibal Silva Cantalice1, Edwine Soares Oliveira1

  • 1Laboratório de Ecologia e Evolução de Sistemas Socioecológicos (LEA), Departamento de Botânica, Universidade Federal de Pernambuco, Av. Prof. Moraes Rego, Cidade Universitária, 123550670-901 Recife, Pernambuco, Brazil.

Evolutionary Psychological Science
|June 26, 2023
PubMed
Summary

Digital corpora from internet data offer new ways to study human behavior. This approach, Culturomics of Human Behavior, uses large datasets to understand and predict societal trends.

Keywords:
Behavioral patternsBig dataDigital mediaMachine learningPersonality traitsSocial media

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Area of Science:

  • Social Sciences
  • Computational Linguistics
  • Digital Humanities

Background:

  • Internet access is ubiquitous, creating vast digital datasets.
  • Digital corpora are repositories of human knowledge and culture.
  • Studying human behavior at scale is challenging with traditional methods.

Purpose of the Study:

  • To review the potential of digital corpora for studying human behavior.
  • To propose Culturomics of Human Behavior as a novel research approach.

Main Methods:

  • Analysis of large-scale digital corpora.
  • Utilizing data from internet searches and digital information deposition.

Main Results:

  • Digital corpora provide unprecedented opportunities for large-scale human behavior research.
  • These datasets allow access to diverse populations and cultural variations worldwide.

Conclusions:

  • Culturomics of Human Behavior offers a framework to understand, explain, and predict human behavior.
  • Digital corpora are valuable tools for advancing social and cultural scientific investigations.