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Online recommenders' anthropomorphism improves user response to hedonic and benefit-based product appeals through the

Wojciech Trzebiński1, Beata Marciniak1, Eliza Kulczycka1

  • 1Department of Market, Marketing and Quality, Collegium of Management and Finance, SGH Warsaw School of Economics, Warsaw, Poland.

Plos One
|June 30, 2023
PubMed

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