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The hidden arrow in the FedEx logo: Do we really unconsciously "see" it?

Shih-Chiang Ke1, Ankit Gupta1, Yu-Hui Lo1

  • 1Graduate Institute of Mind, Brain and Consciousness, Taipei Medical University, Taipei, Taiwan.

Cognitive Research: Principles and Implications
|July 3, 2023
PubMed

Keywords:
Biased competition modelConsciousnessFigure-ground segregationImplicit processingLogo designUnconscious processing

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