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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
David Trafimow1, Michael R Hyman2, Alena Kostyk3
1Department of Psychology, New Mexico State University.
Small correlation coefficients in social sciences hinder prediction. This study reveals how interitem correlations impact predictive power differently depending on whether items are treated as scale components or separately, challenging conventional practices.
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