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Updated: Jul 22, 2025

Errors as a Means of Reducing Impulsive Food Choice
Published on: June 5, 2016
Rebound effects could offset more than half of avoided food loss and waste
Margaret Hegwood1,2, Matthew G Burgess3,4,5, Erin M Costigliolo6,7
1Department of Environmental Studies, University of Colorado Boulder, Boulder, CO, USA. margaret.hegwood@colorado.edu.
Abstract:
Reducing food loss and waste (FLW) could lessen the environmental impacts of food systems and improve food security. However, rebound effects-whereby efficiency improvements cause price decreases and consumption increases-may offset some avoided FLW. Here we model rebounds in food consumption under a scenario of costless FLW reduction. We project that consumption rebound could offset 53-71% of avoided FLW. Such rebounds would imply similar percentage reductions in environmental benefits (carbon emissions, land use, water use) and improvements in food security benefits (increased calorie availability), highlighting a tension between these two objectives. Evidence from energy systems suggests that indirect effects not included in our analysis could further increase rebounds. However, costs of reducing FLW would reduce rebounds. Rebound effects are therefore important to consider in efforts aimed at reducing FLW.
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