The easy addendum effect: When doing more seems less effortful
Edward Yuhang Lai1, Julio Sevilla2, Mathew S Isaac3
1Department of Marketing, Pamplin College of Business, Virginia Polytechnic Institute and State University (Virginia Tech).
None:
Although people often value the challenge and mastery of performing an activity, their satisfaction may suffer when the tasks comprising the activity are perceived as difficult. Thus, it is important to understand the factors that influence subjective judgments of difficulty. In this research, we introduce an easily actionable and effective tactic to reduce perceptions of the overall difficulty of an activity: We find that concluding a sequence of difficult tasks with a few easy tasks can decrease perceived difficulty of the aggregate activity. While appending extra tasks to a constant sequence should increase the objective amount of effort necessary to complete all the tasks, we find that more tasks can paradoxically be perceived as less effortful. We coin this phenomenon the easy addendum effect and demonstrate that it is less likely to occur when an overall activity is conceptualized as consisting of a single category rather than two distinct categories-that is, a set of difficult tasks followed by a set of easy tasks. We further show downstream consequences of this effect-through lower perceived difficulty, the easy addendum effect can lead to greater satisfaction, persistence, and more tasks performed overall. (PsycInfo Database Record (c) 2023 APA, all rights reserved).
More Related Videos
12:12Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm
Published on: May 14, 2014
08:45A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets
Published on: December 5, 2014
Related Concept Videos
Hindsight Biases
The Availability Heuristic
Framing Effects
The Anchoring-and-Adjustment Heuristic
Conjugate Addition (1,4-Addition) vs Direct Addition (1,2-Addition)
Conjugate addition results in a thermodynamically stable product. The reaction retains the stronger C=O bond at the expense of the weaker C=C π bond. The process is slow as the β carbon is less electrophilic than the carbonyl carbon.
Direct addition products are...
Social Proof
