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Helping fourth year student pharmacists develop their professional brand.

Justine S Gortney1, Sarah K Agnihotri2, Marielle Stepho1

  • 1Wayne State University, Department of Pharmacy Practice, Eugene Applebaum College of Pharmacy and Health Sciences, 259 Mack Avenue, Detroit, MI 48201, United States.

Currents in Pharmacy Teaching & Learning
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Summary

Student pharmacists need professional branding skills for career advancement. A pilot program on personal digital branding and social media use showed students benefited, developing action plans for their professional development.

Keywords:
Professional developmentProfessional identitySocial mediae-Professionalism

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Area of Science:

  • Pharmacy Education
  • Professional Development
  • Digital Branding

Background:

  • Professional branding is crucial for student pharmacists in a competitive job market.
  • Developing a personal digital brand aids professional growth and networking.
  • A pilot program addressed the need for personal branding education among pharmacy students.

Purpose of the Study:

  • To introduce fourth-year pharmacy students to personal digital branding principles.
  • To educate students on leveraging social media for professional development and networking.
  • To assist students in optimizing professional documents like CVs and resumes.

Main Methods:

  • A two-part virtual workshop series was conducted.
  • Subject matter experts and alumni were involved as stakeholders.
  • Pre- and post-workshop surveys assessed student perceptions and confidence.

Main Results:

  • Students showed moderate interest but low confidence in using social media professionally before the workshops.
  • Post-workshop, students found the training beneficial and created action plans for social media and document revision.
  • All participating students developed concrete plans for enhancing their professional online presence.

Conclusions:

  • Student pharmacists are receptive to and would benefit from professional branding training.
  • The pilot program demonstrated the value of digital branding education for pharmacy students.
  • Findings provide a foundation for future, improved professional branding initiatives in pharmacy education.