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Creating Health Equity in Cancer Screening: Developing Outreach Strategies for Under-Screened Populations through
Célina Boothby1, Kara Patterson2, Shainur Premji3
1A health promotion facilitator with Strategy and Planning, Provincial Population Public Health at Alberta Health Services (AHS) in Calgary, AB. Her work focuses on project management, and she has a special interest in health equity-related projects.
Abstract:
Inequities in cancer screening were identified in Calgary, AB, by correlating low screening participation with higher material deprivation. This initiative sought to understand awareness of and barriers to breast, cervical and colorectal cancer screening to inform the co-design and implementation of an outreach strategy to increase screening awareness. Online focus groups with community members (n = 69) identified five themes, and interviews with community health workers (n = 21) identified four themes. The engagement phase led to a multi-component outreach strategy including a multilingual video series, a media campaign leveraging partner channels and a health worker information package with resources to assist with hosting community-based education sessions.
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