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Different ways… same message? Road safety-targeted communication strategies in Spain over 62 years (1960-2021)

Mireia Faus1,2, Cesáreo Fernández3,4, Francisco Alonso1,2

  • 1INTRAS (Research Institute on Traffic and Road Safety), University of Valencia, Valencia, Spain.

Heliyon
|August 16, 2023
PubMed

Keywords:
AdvertisingRoad usersSpainTraffic safetycommunication and media

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