Related Experiment Video
Updated: Jul 18, 2025

06:11
A Conflict Model of Reward-seeking Behavior in Male Rats
Published on: February 20, 2019
7.5K
Self-serving reward and punishment: evidence from the laboratory
Jianing Chen1, Zeng Lian2, Jie Zheng3
1International Business School, Beijing Foreign Studies University, Beijing, 100089, China.
Scientific Reports
|August 26, 2023
Summary
Third parties adjust altruism and punishment based on personal interests, not just social norms. Their willingness to reward or punish is influenced by whether their own interests align or conflict with the observed behavior.
Area of Science:
- Social Psychology
- Behavioral Economics
- Neuroscience
Background:
- Societal maintenance relies on rewarding altruism and punishing selfishness.
- Previous research confirms willingness to incur costs for third-party punishment and reward.
- Limited exploration exists on how relationships influence third-party reward and punishment decisions.
Purpose of the Study:
- To investigate how third-party reward and punishment are affected by their relationship with the observed individual.
- To analyze the impact of aligned versus conflicting interests on third-party judgments.
- To understand deviations from socially 'legitimate' reward and punishment levels.
Main Methods:
- A three-stage experiment combining a revised dictator game with third-party reward/punishment.
- Implementation of two payoff frameworks: alignment and conflict.
- Analysis of third-party reward and punishment variations under different interest frameworks.
Main Results:
- Third-party reward and punishment levels deviated from societal norms due to self-interest.
- Less severe punishment for anti-social behavior under alignment vs. conflict frameworks.
- Self-serving rewards for pro-social behavior under alignment, but altruistic rewards under conflict.
Conclusions:
- Third-party reward and punishment decisions are significantly influenced by personal interests.
- Evidence supports the existence of self-serving reward and punishment behaviors in third parties.
- Individual interests can override or shape adherence to social norms in reward/punishment contexts.
Related Concept Videos
Law of Effect
1.4K
B.F. Skinner, a prominent figure in behavioral psychology, introduced operant conditioning by emphasizing the role of consequences in shaping behavior. This theory builds upon the law of effect proposed by Edward Thorndike, which posits that behaviors followed by satisfying outcomes are likely to be repeated. In contrast, those followed by unsatisfying outcomes are less likely to recur.
Edward Thorndike's foundational work involved studying learning in animals, particularly using puzzle...
Edward Thorndike's foundational work involved studying learning in animals, particularly using puzzle...
1.4K
Behaviorism
2.3K
The field of behaviorism was pioneered by figures such as Ivan Pavlov, John B. Watson, and B.F. Skinner fundamentally shifted the focus of psychology to the observable and controllable aspects of human and animal behavior. This shift marked a critical evolution in the discipline, emphasizing scientific rigor and experimental methodology.
The core premise of behaviorism is its focus on observable behavior rather than internal thoughts or feelings. This approach argues that true scientific...
The core premise of behaviorism is its focus on observable behavior rather than internal thoughts or feelings. This approach argues that true scientific...
2.3K
Operant Conditioning
1.7K
Operant conditioning, a key concept in behavioral psychology, involves using reinforcement and punishment to alter the likelihood of a behavior being repeated. B.F. introduced this type of conditioning. Skinner focused on voluntary behaviors and the consequences that follow them, influencing whether these behaviors will be strengthened or diminished.
Reinforcement in operant conditioning can be positive or negative, both of which serve to increase the likelihood of a behavior. Positive...
Reinforcement in operant conditioning can be positive or negative, both of which serve to increase the likelihood of a behavior. Positive...
1.7K
Timing and Consequences on Behavior
119
In operant conditioning, the timing of reinforcement is crucial. For animals like rats and cats, immediate reinforcement (within a few seconds) is much more effective than delayed reinforcement. For example, a food reward for a rat needs to follow within 30 seconds of pressing a bar to be effective.
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
119
Incentive Theory: Pull Theory of Motivation
477
Incentive theory, or the "pull theory" of motivation, suggests that external rewards primarily drive behavior. Individuals are motivated to engage in activities when they anticipate a desirable outcome. This is why people often work hard for promotions or study intensively to achieve high grades. These incentives can be tangible, physical rewards such as money or promotions, or intangible, non-physical rewards like praise and social recognition.
The theory differentiates between...
The theory differentiates between...
477
Milgram's Obedience to Authority
6.4K
Obedience to authority is classically demonstrated in a more famous series of social psychology experiments performed by Stanley Milgram. He was a social psychology professor at Yale who was influenced by the trial of Adolf Eichmann, a Nazi war criminal. Eichmann’s defense for the atrocities he committed was that he was “just following orders.”
6.4K

