On Skinner's pendulum: A framework for assessing s-frame hope

Cait Lamberton1

  • 1The Wharton School, University of Pennsylvania, Philadelphia, PA, USA catlam@wharton.upenn.edu; https://marketing.wharton.upenn.edu/profile/catlam/.

PubMed
Summary

Behavioral economics' "technology of behavior" (i-frame) is critiqued. A return to the "situation-based" (s-frame) approach is proposed for greater societal well-being, with a framework analyzing its potential and limitations.

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