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Expectations, opportunities, and awareness: A case for combining i- and s-frame interventions
Ben R Newell1,2, Samuel Vigouroux1, Harry Greenwell3
1School of Psychology, University of New South Wales, Sydney, NSW, Australia ben.newell@unsw.edu.au; http://www2.psy.unsw.edu.au/Users/BNewell/.
Abstract:
We argue that: (1) disappointment in the effectiveness of i-frame interventions depends on realistic expectations about how they could work; (2) opportunities for system reform are rare, and i-frame interventions can lay important groundwork; (3) Chater & Loewenstein's evidence that i-frame interventions detract from s-frame approaches is limited; and (4) nonetheless, behavioural scientists should consider what more they can contribute to systemic reforms.
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