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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Jorien Veldwijk1,2,3, Rachael Lynn DiSantostefano4, Ellen Janssen4
1School of Health Policy and Management, Erasmus University Rotterdam, P.O. Box 1738, 3000, Rotterdam, The Netherlands. veldwijk@eshpm.eur.nl.
The discrete choice experiment (DCE) and probabilistic threshold technique (PTT) showed overlapping maximum acceptable risk estimates for serious side effects but differed for mild ones. DCE tasks were rated as easier to understand, suggesting its suitability for complex risk assessments.
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