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"Better start": promoting breastfeeding through demarketing.

Mohammed Salem1, Myriam Ertz2

  • 1Business Department, University College of Applied Sciences, Remal, P.O. Box 1415, Gaza, Gaza Strip, Palestine. mrdd_salem@hotmail.com.

BMC Public Health
|August 31, 2023
PubMed
Summary

Demarketing strategies positively influence breastfeeding attitudes and behaviors. These effects are amplified by reduced time pressure and increased knowledge, particularly for younger, educated, unemployed, and lower-income women.

Keywords:
AttitudeBreastfeedingDeconsumptionDemarketing strategiesPalestine

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