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Updated: Jul 17, 2025

Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
Published on: February 29, 2020
Mass media impact on opinion evolution in biased digital environments: a bounded confidence model
Valentina Pansanella1,2, Alina Sîrbu3, Janos Kertesz4
1Faculty of Science, Scuola Normale Superiore, Pisa, Italy. valentina.pansanella@sns.it.
Abstract:
People increasingly shape their opinions by accessing and discussing content shared on social networking websites. These platforms contain a mixture of other users' shared opinions and content from mainstream media sources. While online social networks have fostered information access and diffusion, they also represent optimal environments for the proliferation of polluted information and contents, which are argued to be among the co-causes of polarization/radicalization phenomena. Moreover, recommendation algorithms - intended to enhance platform usage - likely augment such phenomena, generating the so-called Algorithmic Bias. In this work, we study the effects of the combination of social influence and mass media influence on the dynamics of opinion evolution in a biased online environment, using a recent bounded confidence opinion dynamics model with algorithmic bias as a baseline and adding the possibility to interact with one or more media outlets, modeled as stubborn agents. We analyzed four different media landscapes and found that an open-minded population is more easily manipulated by external propaganda - moderate or extremist - while remaining undecided in a more balanced information environment. By reinforcing users' biases, recommender systems appear to help avoid the complete manipulation of the population by external propaganda.
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