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Milgram's experiment in the knowledge space: individual navigation strategies
Manran Zhu1,2, János Kertész1
1Department of Network and Data Science, Central European University, Quellenstraße 51, Vienna, 1100 Vienna Austria.
Summary
Individuals navigate knowledge spaces differently. Older, white, and female participants use proximity-driven strategies, while younger individuals prefer hub-driven strategies, revealing distinct knowledge navigation patterns.
Area of Science:
- Cognitive Science
- Information Science
- Human-Computer Interaction
Background:
- The digital age presents information overload, challenging effective navigation.
- While navigation patterns in geographic and social spaces are known, knowledge space navigation strategies remain understudied.
- Understanding individual differences in knowledge navigation is crucial for information access.
Purpose of the Study:
- To investigate individual differences in knowledge navigation strategies.
- To identify distinct patterns of navigating information within the knowledge space.
- To explore the relationship between social navigation tendencies and knowledge navigation strategies.
Main Methods:
- An online experiment involving a Wikipedia navigation game.
- Utilized the hierarchical structure of English Wikipedia and graph embedding techniques.
- Administered questionnaires on personal information to participants.
Main Results:
- Identified two primary knowledge navigation strategies: proximity-driven and hub-driven.
- Found significant individual differences in strategy selection.
- Older, white, and female participants favored proximity-driven strategies.
- Younger participants predominantly employed hub-driven strategies.
Conclusions:
- Knowledge navigation strategies exhibit significant individual variation.
- Demographic factors (age, race, gender) correlate with specific navigation strategies.
- Social navigation tendencies can be conceptualized as choices between hub-driven and proximity-driven knowledge navigation strategies.

