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Updated: Jul 17, 2025

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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
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Reliable population code for subjective economic value from heterogeneous neuronal signals in primate orbitofrontal
Simone Ferrari-Toniolo1, Wolfram Schultz1
1Department of Physiology, Development and Neuroscience, University of Cambridge, Cambridge, UK.
Neuron
|September 7, 2023
Summary
Individual neurons in the orbitofrontal cortex (OFC) show unreliable signals for subjective economic value. However, neuronal populations accurately encode value, suggesting a heterogeneous code for decision-making.
Area of Science:
- Neuroscience
- Decision Neuroscience
- Behavioral Economics
Background:
- Neuronal signals related to behavior can vary significantly between individual neurons.
- This variability may indicate unreliable individual neurons or a complex, heterogeneous neural code.
- Such principles may extend to economic choices and the neural encoding of subjective reward value.
Purpose of the Study:
- To investigate how neurons in the orbitofrontal cortex (OFC) encode subjective economic value.
- To determine if individual neuronal signals or population signals better reflect an animal's choices.
- To test axiom compliance in economic decision-making to understand stimulus perception and choice meaningfulness.
Main Methods:
- Monkeys performed economic decision-making tasks involving varied reward magnitudes and probabilities.
- Neuronal activity was recorded from the orbitofrontal cortex (OFC).
- Subjective value was defined and tested using the continuity axiom of decision theory.
Main Results:
- Individual neurons in the OFC exhibited heterogeneous value signals that poorly matched the animal's choices.
- Neuronal population activity in the OFC accurately predicted the animal's choices.
- This suggests that despite individual neuronal unreliability, the population code effectively represents subjective economic value.
Conclusions:
- Subjective economic value is encoded by neuronal populations in the orbitofrontal cortex (OFC).
- A heterogeneous population of potentially unreliable neurons can collectively generate accurate choice-related signals.
- This finding supports the concept of a distributed and heterogeneous neural code for complex economic decisions.

