Related Experiment Video
Updated: Jul 16, 2025

Predicting the Effectiveness of Population Replacement Strategy Using Mathematical Modeling
Published on: July 4, 2007
The Best-Case Heuristic: Relative Optimism in Relationships, Politics, and a Global Health Pandemic
Hallgeir Sjåstad1, Jay Van Bavel2
1Norwegian School of Economics, Bergen, Norway.
Abstract:
In four experiments covering three different life domains, participants made future predictions in what they considered the most realistic scenario, an optimistic best-case scenario, or a pessimistic worst-case scenario (N = 2,900 Americans). Consistent with a best-case heuristic, participants made "realistic" predictions that were much closer to their best-case scenario than to their worst-case scenario. We found the same best-case asymmetry in health-related predictions during the COVID-19 pandemic, for romantic relationships, and a future presidential election. In a fully between-subject design (Experiment 4), realistic and best-case predictions were practically identical, and they were naturally made faster than the worst-case predictions. At least in the current study domains, the findings suggest that people generate "realistic" predictions by leaning toward their best-case scenario and largely ignoring their worst-case scenario. Although political conservatism was correlated with lower covid-related risk perception and lower support of early public-health interventions, the best-case prediction heuristic was ideologically symmetric.
Related Concept Videos
The Availability Heuristic
Causality in Epidemiology
Heuristics
People often rely on heuristics when faced with an overload of information, limited time, low importance of the decision, limited information, or when a heuristic readily comes to mind. For...
Steps in Outbreak Investigation
Criteria for Causality: Bradford Hill Criteria - II
Cause and Effect

