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Managing multiple, geographically-separated identities, and its effect on employee retention
Kerrie L Unsworth1, Ami N Seivwright2
1Workplace Behaviour Research Centre, Leeds University Business School, University of Leeds, Leeds, United Kingdom.
Employees in fly-in, fly-out jobs use distinct identity management strategies, such as aligning or prioritizing work identities, to navigate multiple identity structures and influence their intent to stay with the company.
Area of Science:
- Organizational Behavior
- Social Psychology
- Human Resource Management
Background:
- Existing research suggests individuals manage multiple identities through integration or separation.
- The fly-in, fly-out (FIFO) work context presents unique challenges for identity management due to geographical separation of home and work.
Purpose of the Study:
- To explore the existence of different identity structures in FIFO work contexts.
- To identify strategies employees use to manage these identity structures.
- To examine the effect of these strategies on employee retention intentions.
Main Methods:
- Qualitative analysis of data from 29 participants across three work sites.
- Exploration of identity structures and management strategies in FIFO arrangements.
Main Results:
- Three primary identity management strategies were identified: aligning identities, making work identity dominant, and creating a new context-specific identity.
- These strategies interact with an employee's actual identity structure.
- The interplay between identity structures and management strategies influences employee retention intentions.
Conclusions:
- Employees in FIFO roles adopt distinct strategies to manage multiple identity structures.
- Understanding these strategies is crucial for developing effective employee retention initiatives in FIFO arrangements.
- The findings offer insights into the dynamic nature of identity management in non-traditional work environments.
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