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Give Me a Straight Answer: Response Ambiguity Diminishes Likability
1James Cook University, Singapore.
Personality & Social Psychology Bulletin
|September 22, 2023
Summary
Providing ambiguous answers in social situations makes people less likable, as ambiguity can signal dishonesty or disinterest. However, ambiguity may be accepted when softening sensitive information.
Area of Science:
- Psychology
- Social Psychology
- Language Psychology
Background:
- Impression formation relies on interpreting social cues, including communication style.
- Response ambiguity in social interactions is a common phenomenon with unclear effects on likability.
Purpose of the Study:
- To investigate how response ambiguity influences likability and personality perceptions.
- To identify contextual factors that moderate the effects of response ambiguity.
Main Methods:
- Nine experiments (eight preregistered) with Western and Asian participants.
- Participants evaluated individuals based on their responses to social questions in various scenarios.
Main Results:
- Ambiguous responses generally decreased likability, perceived as dishonesty or social disinterest.
- Ambiguity was tolerated when "softening the blow" for sensitive questions.
- Ambiguous responders were perceived as less warm, extraverted, and gullible, but more cautious.
Conclusions:
- Response ambiguity significantly impacts social perception, generally negatively affecting likability and personality judgments.
- Context is crucial; ambiguity is not always detrimental, particularly in sensitive social exchanges.
- Findings have implications for understanding impression management and formation in social psychology.
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