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Information Avoidance and Image Concerns.

Christine L Exley1, Judd B Kessler2

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Summary
This summary is machine-generated.

People often avoid information due to concerns about how they appear to others. This study found that while image concerns do contribute to information avoidance, their impact is less significant than previously thought.

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Area of Science:

  • Behavioral Economics
  • Social Psychology
  • Information Avoidance

Background:

  • Extensive research indicates individuals frequently avoid information.
  • Existing theories often attribute this avoidance to concerns about social image.
  • The precise role of image concerns in driving information avoidance remains empirically under-tested.

Purpose of the Study:

  • To directly investigate whether individuals avoid information specifically because of image concerns.
  • To quantify the contribution of image concerns to information avoidance behavior.
  • To differentiate the impact of image concerns from other potential drivers of avoidance.

Main Methods:

  • Utilized a classic experimental paradigm adapted to test information avoidance.
  • Introduced novel control conditions designed to isolate the effect of image concerns.
  • Collected data from a large sample of 6,421 experimental subjects.

Main Results:

  • Experimental data confirmed that image concerns do play a role in information avoidance.
  • The magnitude of image concerns' influence was found to be considerably smaller than anticipated.
  • This suggests other factors may be more dominant in driving information avoidance.

Conclusions:

  • Image concerns are a contributing factor, but not the primary driver, of information avoidance.
  • The findings necessitate a re-evaluation of the dominant theories on information avoidance.
  • Future research should explore alternative or complementary explanations for why individuals shun information.