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[MAYbe Less Sugar : a campaign to prevent sugar overconsumption]
Léonie Chinet1, Karin Zürcher2, Irène Rolfo3
1diabètevaud, Avenue de Provence 4, 1007 Lausanne.
Revue Medicale Suisse
|October 18, 2023
Summary
Swiss adults consume over double the recommended sugar intake. The MAYbe Less Sugar initiative engaged thousands to assess added sugar use, highlighting the need for broader behavioral and environmental changes to reduce sugar consumption.
Area of Science:
- Public Health Nutrition
- Behavioral Science
Context:
- High sugar consumption in Switzerland exceeds recommendations (107g vs. 50g daily).
- The MAYbe Less Sugar initiative targeted French-speaking Switzerland in May 2023.
Purpose:
- To encourage self-assessment of added sugar intake among the Swiss population.
- To raise awareness about excessive sugar consumption and its health implications.
Summary:
- An online calculator tool was used by 6,920 participants to evaluate their added sugar consumption.
- The campaign reached over 11,000 individuals through its website and social media channels.
- Events and media coverage amplified the public health message on sugar reduction.
Impact:
- Identified challenges in reaching individuals with high sugar intake.
- Advocates for program continuation, involving health professionals and policymakers.
- Emphasizes the need for environmental changes to support healthier choices for all.
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