Understanding Libraries as Part of the Rural Active Living Environment: Evidence From a Content Analysis of Library...

Area of Science:

• Public Health
• Library Science
• Community Health

Background:

• Public health and public libraries can collaborate to promote healthy choices.
• Rural communities face health disparities linked to physical inactivity, including diabetes and heart disease.
• Public libraries in rural areas are increasingly recognized as vital settings for health promotion and disease prevention.

Purpose of the Study:

• To investigate how rural public libraries utilize Facebook to promote physical activity opportunities.
• To identify the methods and frequency of physical activity promotion by rural libraries on social media.

Main Methods:

• A content analysis was conducted on Facebook posts from a random sample of 118 rural libraries during Summer 2022.
• The analysis focused on identifying posts related to physical activity promotion.

Main Results:

• Out of 118 libraries, 47 posted at least once about physical activity, and 42 posted multiple times.
• The most common offerings included events or classes, equipment lending, and built environment modifications.
• Libraries supported physical activity initiatives, particularly for youth and families, often through community health partnerships.

Conclusions:

• Rural public libraries are actively engaged in promoting physical activity.
• Public health professionals should partner with libraries to enhance rural health equity.
• Further research is needed to build the evidence base for promoting physical activity through rural libraries.