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Marketing and child feeding.

Kátia Galeão Brandt1, Giselia Alves Pontes da Silva2

  • 1Universidade Federal de Pernambuco (UFPE), Centro de Ciências Médicas, Área Acadêmica de Pediatria, Recife, PE, Brazil; Universidade Federal de Pernambuco (UFPE), Centro de Ciências Médicas, Programa de Pós-Graduação em Saúde da Criança e do Adolescente, Recife, PE, Brazil; Universidade Federal de Pernambuco (UFPE), Hospital das Clínicas, Serviço de Gastroenterologia Pediátrica, Recife, PE, Brazil.

Jornal De Pediatria
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PubMed
Summary

Marketing of industrialized children's foods, particularly infant formulas, impacts breastfeeding and healthy eating. Health professionals must critically evaluate information to counter marketing strategies influencing pediatric guidance and long-term child health.

Keywords:
BreastfeedingChildhoodInfant formulaMarketingNutrition

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Area of Science:

  • Nutrition Science
  • Public Health
  • Marketing Studies

Background:

  • The industrialization of food led to marketing strategies for children's products, with infant formulas significantly impacting breastfeeding practices.
  • International and national health organizations are developing strategies to regulate aggressive marketing of industrialized children's foods.
  • Marketing tactics can influence healthcare professionals' advice and compromise healthy eating habits during critical developmental stages.

Purpose of the Study:

  • To conduct a narrative review on marketing strategies in child nutrition.
  • To explore the implications of these marketing strategies for health professionals and children's health.

Main Methods:

  • Searches were performed on PubMed, SciELO, and Google databases.
  • Keywords included "child nutrition," "industrialized baby food," "infant formula," "breast milk," "breastfeeding," and "marketing."
  • Relevant sources comprised original articles, reviews, institutional reports, and position documents.

Main Results:

  • Marketing of industrialized foods, especially infant formulas, has historically influenced infant feeding practices.
  • Commercial interests drive marketing strategies that can interfere with established scientific knowledge.
  • There is a recognized need for interventions to limit the impact of marketing on child nutrition.

Conclusions:

  • Health professionals, particularly pediatricians, must prioritize unbiased scientific information.
  • Maintaining updated and critical knowledge is essential for healthcare providers to counteract marketing influences.
  • Empowering professionals can help mitigate the negative effects of marketing on children's dietary practices.