Related Experiment Video
Updated: Jul 11, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
Exposure to Extremely Partisan News from the Other Political Side Shows Scarce Boomerang Effects
Andreu Casas1, Ericka Menchen-Trevino2, Magdalena Wojcieszak3,4
1Vrije Universiteit Amsterdam, Amsterdam, The Netherlands.
Abstract:
A narrow information diet may be partly to blame for the growing political divides in the United States, suggesting exposure to dissimilar views as a remedy. These efforts, however, could be counterproductive, exacerbating attitude and affective polarization. Yet findings on whether such boomerang effect exists are mixed and the consequences of dissimilar exposure on other important outcomes remain unexplored. To contribute to this debate, we rely on a preregistered longitudinal experimental design combining participants' survey self-reports and their behavioral browsing data, in which one should observe boomerang effects. We incentivized liberals to read political articles on extreme conservative outlets (Breitbart, The American Spectator, and The Blaze) and conservatives to read extreme left-leaning sites (Mother Jones, Democracy Now, and The Nation). We maximize ecological validity by embedding the treatment in a larger project that tracks over time changes in online exposure and attitudes. We explored the effects on attitude and affective polarization, as well as on perceptions of the political system, support for democratic principles, and personal well-being. Overall we find little evidence of boomerang effects.
More Related Videos
06:45Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos
Published on: May 29, 2020
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
Related Concept Videos
Group Polarization
Confirmation Biases
Framing Effects
The Stanford Prison Experiment
Biological Effects of Radiation
Social Facilitation