Related Experiment Video
Updated: Jul 11, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Analyzing and Comparing Univariate, Multivariate, and Bifactor Generalizability Theory Designs for Hierarchically
Walter P Vispoel1, Hyeryung Lee1, Tingting Chen1
1University of Iowa, Iowa City, IA, USA.
Abstract:
We demonstrate how to use structural equation models to represent generalizability theory-based univariate, multivariate, and bifactor model designs. Analyses encompassed multi-occasion data obtained from the recently expanded form of the Big Five Inventory (BFI-2) that measures the broad personality domain constructs Agreeableness, Conscientiousness, Extraversion, Negative Emotionality, and Open-Mindedness along with three nested subdomain facets within each global domain. Results overall highlighted the importance of taking both item and occasion effects into account but underscored additional benefits of the multivariate and bifactor designs in providing more appropriate indices of generalizability for composite scores and effective ways to gauge subscale added value. Bifactor models further extended partitioning of universe score variance to separate general and group factor effects at both composite and subscale levels, expanded score consistency indices to distinguish or combine such effects, and allowed for further evaluation of score dimensionality and subscale viability. We provide guidelines, formulas, and code in R for analyzing all illustrated designs within the article and extended online Supplemental Material.
Related Concept Videos
Factorial Design
Trait Theory by Gordon Allport
Cattell's 16 Personality Factors
In contrast, source traits are the...
Introduction to Personality Psychology
Early Theories of Personality
The study of...
Behavioral Genetics and Its Designs
The primary methodologies used in behavior genetics include family studies, twin studies, and adoption studies, each providing unique...
One-Way ANOVA

