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What Can Customers See? Exposed Information on E-Cigarette Online Retail Website: A Systematic Review
Yanjun Zhou1, Misol Kwon, Eunhee Park
1Yanjun Zhou, BSN, Misol Kwon, BS, RN, Eunhee Park, PhD, RN, APHN-BC, and Yu-Ping Chang, PhD, RN, FGSA, FIAAN, FAAN, School of Nursing, University at Buffalo, New York.
Online marketing of e-cigarettes (electronic cigarettes) uses various strategies, including health claims and celebrity endorsements. Understanding these tactics is crucial for regulating e-cigarette product information and protecting consumers.
Area of Science:
- Public Health
- Marketing Science
- Digital Media Studies
Background:
- Electronic nicotine delivery systems (e-cigarettes) are widely marketed online, necessitating an examination of their digital sales strategies.
- This review explores the design and public exposure of information on e-cigarette retail websites.
Approach:
- A systematic review of studies published between 2007 and 2019 was conducted.
- Literature was searched across five major academic databases.
Key Points:
- Common marketing claims include smoking cessation benefits, environmental friendliness, and nicotine-free content.
- Techniques observed include celebrity endorsements, discounts, membership offers, and media-driven sales links.
- Website strategies also addressed age restrictions and verification processes.
Conclusions:
- E-cigarette online marketing is sophisticated, often presenting unverified claims that enhance consumer interest.
- There is a critical need for regulations governing the information presented on e-cigarette retail websites.
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