Surveys
Data Collection by Survey
Response Surface Methodology
Archival Research
Strategies for Assessing and Addressing Confounding
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Updated: Jul 9, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Philip James Edwards1, Ian Roberts1, Mike J Clarke2
1Faculty of Epidemiology and Population Health, London School of Hygiene & Tropical Medicine, London, UK.
Increasing response rates in epidemiological research is crucial. This review identifies effective strategies for postal and electronic questionnaires, such as incentives and personalization, to improve data quality.
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