The Role of Prosocial Behaviour, Personality and General Mental Health in Predicting Emoji Use and Preference

Emojis are prevalent in text-based communication, but the factors that influence our use and preference for emojis remains unclear. This study investigated how emoji use and preference could be explained by three factors; mental health, personality and prosocial behaviour. A questionnaire consisting of five measures was completed by 222 participants and both Pearson correlations and multiple regressions were conducted on the data. The results showed prosocial behaviour significantly related to frequency, attitudes and motivations towards emoji use as well as to positive emoji preference. Agreeableness related to the frequency of emoji use. Extraversion related to both positive and negative emoji preference while conscientiousness and emotional stability significantly related to negative emoji preference only. General mental health significantly related to negative emoji preference. The regressions found all of the factors identified in the correlations predicted emoji use and preference with the exception of extraversion. Further research is needed to explore how the impact of the emotions depicted by emojis on these factors and to investigate how emojis are used by people with specific mental health conditions.