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Using crowdsourcing at an academic conference to develop STI testing messaging for public dissemination
Alissa Davis1, Eneyi Kpokiri2, Chunyan Li3,4
1School of Social Work, Columbia University, New York, New York, USA ad3324@columbia.edu.
Sexually Transmitted Infections
|December 10, 2023
Summary
Crowdsourcing at a sexually transmitted infection (STI) conference effectively generated public health messages for STI testing. This innovative approach rapidly developed and disseminated engaging content via social media.
Area of Science:
- Public Health
- Health Communication
- Social Media Engagement
Background:
- Participatory approaches like crowdsourcing are valuable in public health research.
- Designing effective public messaging for sexually transmitted infection (STI) testing requires innovative strategies.
Purpose of the Study:
- To guide the implementation of a crowdsourcing activity at an international STI conference.
- To design and disseminate public health messaging for STI testing using crowdsourcing and social media.
Main Methods:
- A crowdsourcing activity was conducted during an international STI conference plenary session.
- Attendees developed messages promoting gonorrhoea and/or chlamydia testing within a 10-minute timeframe.
- Entries were judged based on innovation and potential impact, with finalists disseminated on social media.
Main Results:
- 32 entries were received, with an average score of 6.41.
- Entries included slogans, poems, memes, and programme ideas.
- A meme finalist achieved 720 impressions and 120 engagements on Twitter.
Conclusions:
- Crowdsourcing at conferences is a feasible method for rapidly developing public health messaging.
- This approach can effectively disseminate important health information through social media channels.
