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Information foraging with an oracle
Jeremy Gordon1, Flavio Chierichetti2, Alessandro Panconesi2
1University of California, Berkeley, Berkeley, CA, United States of America.
People seek expert advice for financial gain and to reduce uncertainty. Decisions on seeking guidance balance costs and benefits, especially for those intolerant of uncertainty.
Area of Science:
- Cognitive Science
- Decision Making
- Behavioral Economics
Background:
- Individuals often face decisions involving exploiting known options versus exploring new ones.
- Balancing costs and benefits is crucial in ecological and everyday choices.
- External advice can be sought from experts or recommendation systems.
Purpose of the Study:
- To investigate how individuals manage cost-benefit tradeoffs when deciding to seek expert advice versus self-exploration.
- To determine the influence of economic and epistemic goals on advice-seeking behavior.
- To examine the role of individual differences, such as intolerance of uncertainty, in these decisions.
Main Methods:
- Two studies were designed where participants chose between paying for expert advice or searching for options independently.
- Experimental manipulations altered the optimal choice and the value of expert guidance.
- Participant choices were analyzed in relation to payoff maximization and uncertainty reduction.
Main Results:
- Participants were more likely to seek advice when it directly improved potential payoff (Study A).
- Advice seeking increased when it reduced choice uncertainty, independent of payoff (Study B).
- Individuals with higher intolerance of uncertainty showed a stronger tendency to seek advice for uncertainty reduction.
Conclusions:
- People seek expert advice to achieve both economic goals (maximizing payoff) and epistemic goals (minimizing uncertainty).
- Advice-seeking decisions are dynamically sensitive to the perceived costs and benefits.
- Individual differences, particularly intolerance of uncertainty, significantly modulate the propensity to seek external guidance.
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