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Related Experiment Video

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Eye Tracking During Visually Situated Language Comprehension: Flexibility and Limitations in Uncovering Visual Context Effects
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Don't look now! Social elements are harder to avoid during scene viewing.

A P Martinez-Cedillo1, T Foulsham2

  • 1Department of Psychology, University of York, York YO10 5DD, England; Department of Psychology, University of Essex, Wivenhoe Park, Colchester, Essex CO4 3SQ, England.

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Summary

It is difficult to avoid looking at people, even when instructed. Our study shows a strong bias towards social information in real-world scenes, impacting attention.

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Area of Science:

  • Cognitive Psychology
  • Social Neuroscience
  • Visual Attention

Background:

  • Social information, such as the presence of people, captures attention in real-world scenes.
  • The automaticity of this social attention bias and its interaction with other attentional cues remain unclear.

Purpose of the Study:

  • To investigate the automaticity of attention towards social stimuli.
  • To examine how effectively individuals can suppress attention to social information when instructed.

Main Methods:

  • Eye movements were recorded while participants viewed scenes.
  • Participants were instructed to explicitly avoid looking at a specific object (either a person or a non-social object).

Main Results:

  • Participants made errors in following instructions, particularly on the initial eye movement (saccade).
  • Erroneous looks towards people were approximately twice as frequent as towards non-social objects.

Conclusions:

  • Prioritization of social information during scene viewing is difficult to suppress.
  • Social information is perceived and attended to quickly and automatically, influencing visual processing.