Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

The Sense of Self: Reflected Self-Appraisal and Social Comparison02:57

The Sense of Self: Reflected Self-Appraisal and Social Comparison

49.9K
According to Charles Cooley, we base our image on what we think other people see (Cooley 1902). We imagine how we must appear to others, then react to this speculation. We don certain clothes, prepare our hair in a particular manner, wear makeup, use cologne, and the like—all with the notion that our presentation of ourselves is going to affect how others perceive us. We expect a certain reaction, and, if lucky, we get the one we desire and feel good about it. But more than that, Cooley...
49.9K
Social Proof00:52

Social Proof

27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
Reason and Intuition01:37

Reason and Intuition

6.5K
The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the...
6.5K
Intelligence01:27

Intelligence

7.4K
The term "intelligence" is complex because it refers to both behavior and individuals, and its interpretation varies across cultures. European Americans tend to link intelligence with reasoning and cognitive skills, while in Kenya, it is tied to responsible participation in family and social life. In Uganda, intelligence is seen as the ability to know the right actions and carry them out effectively, while the Iatmul people of Papua New Guinea associate it with the capacity to remember...
7.4K
Deindividuation00:57

Deindividuation

26.4K
Deindividuation is a form of social influence on an individual’s behavior such that the individual engages in unusual or non-normal behavior while in a group setting. Why? Because in these group settings, the individual no longer sees themselves as an individual anymore, disinhibiting their behavior and personal restraint.
26.4K
Natural and Artificial Concepts01:24

Natural and Artificial Concepts

163
In psychology, concepts can be divided into two categories: natural and artificial. Natural concepts are formed through direct or indirect experiences. For example, consider the concept of snow. If you live in a place with regular snowfall, such as Essex Junction, Vermont, you know snow through direct experiences. You’ve seen it fall, touched it, shoveled it, and played in it. You recognize its texture, appearance, and even its smell. In contrast, if you live on an island like Saint...
163

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Integrative experiments identify how punishment affects welfare in public goods games.

Science (New York, N.Y.)·2026
Same author

A large-scale evaluation of commonsense knowledge in humans and large language models.

PNAS nexus·2026
Same author

Hypothetical nudges provide directional but noisy estimates of real behavior change.

Communications psychology·2025
Same author

A research agenda for encouraging prosocial behaviour on social media.

Nature human behaviour·2025
Same author

The exciting potential and daunting challenge of using GPS human-mobility data for epidemic modeling.

Nature computational science·2024
Same author

Misunderstanding the harms of online misinformation.

Nature·2024
Same journal

Chemotactic self-organization captures the dynamics of mammalian hair follicle patterning.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Tomographic imaging of superconducting order using particle-hole interference.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Inhibitory potential of autologous neutralizing antibodies sets quantitative limits on the rebound-competent HIV-1 reservoir.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Inferring epidemiological parameters under an infectious phylogeography model with visitor dynamics.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Analytical modeling for suction cup designs for skin-interfaced wearable devices.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Improving cell-free metabolism through direct integration of artificial respiratory chains.

Proceedings of the National Academy of Sciences of the United States of America·2026
See all related articles

Related Experiment Video

Updated: Jul 5, 2025

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments
08:12

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments

Published on: March 1, 2022

2.5K

A framework for quantifying individual and collective common sense.

Mark E Whiting1,2, Duncan J Watts1,2,3

  • 1Department of Computer and Information Science, University of Pennsylvania, Philadelphia, PA 19104.

Proceedings of the National Academy of Sciences of the United States of America
|January 16, 2024
PubMed
Summary
This summary is machine-generated.

Common sense knowledge is not as universally shared as believed. This study introduces a framework to measure common sense, finding it rare and influenced by social perceptiveness, not demographics.

Keywords:
AIcommon senseknowledge

More Related Videos

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

11.6K
The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
06:18

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm

Published on: October 20, 2022

2.1K

Related Experiment Videos

Last Updated: Jul 5, 2025

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments
08:12

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments

Published on: March 1, 2022

2.5K
Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

11.6K
The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
06:18

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm

Published on: October 20, 2022

2.1K

Area of Science:

  • Cognitive Science
  • Social Psychology
  • Artificial Intelligence

Background:

  • Common sense is frequently referenced but lacks empirical definition.
  • Its intrinsic properties and shared nature remain uncharacterized.
  • Existing notions of common sense may be overly universalistic.

Purpose of the Study:

  • To introduce an analytical framework for quantifying common sense knowledge.
  • To empirically measure the commonsensicality of claims and individuals.
  • To assess the degree to which common sense is shared among people.

Main Methods:

  • Defined commonsensicality based on agreement propensity and awareness of agreement.
  • Formalized commonness of common sense using clique detection on a belief graph.
  • Evaluated the framework on a dataset of human raters and diverse claims.

Main Results:

  • Commonsensicality correlates with plainly worded, fact-like statements about physical reality.
  • Social perceptiveness influences individual common sense, but demographics like age and gender do not.
  • Collective common sense is rare, with limited agreement among large groups.

Conclusions:

  • Empirical data challenges universalistic beliefs about common sense.
  • Common sense exhibits variability, impacting both human and artificial intelligence.
  • Further research is needed to understand the nuances of shared knowledge.