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Adults Noticing Calorie Counts on Restaurant Menus: Evidence From Nationally Representative Data, 2022
1Diet, Safety, and Health Economics Branch, Food Economics Division, USDA, Economic Research Service, Washington, District of Columbia.
American Journal of Preventive Medicine
|January 17, 2024
Summary
Nearly half of U.S. adults noticed calorie labels on restaurant menus in 2022. Factors like sex, income, and location influenced whether consumers saw this nutritional information.
Area of Science:
- Public Health
- Nutrition Policy
- Consumer Behavior
Background:
- Federal menu labeling regulations mandate calorie disclosure in large chain restaurants since May 2018.
- Understanding consumer awareness of menu calorie information is crucial for evaluating policy impact.
Purpose of the Study:
- To estimate the prevalence of U.S. adults noticing calorie information on restaurant menus.
- To identify demographic and socioeconomic predictors of noticing menu calorie labels.
Main Methods:
- Analysis of a nationally representative sample of 5,185 U.S. adults from the 2022 Health Information National Trends Survey (HINTS).
- Linear regression models were employed to assess factors associated with noticing calorie labels.
Main Results:
- Approximately 49.7% of U.S. adults reported noticing calorie labels during their last restaurant visit in 2022.
- Noticing calorie information was less common among men, lower-income individuals, unpartnered adults, and residents of the Northeast and rural areas.
Conclusions:
- About half of U.S. adults observed calorie labels on menus in 2022.
- Consumer characteristics including sex, income, marital status, and geographic location significantly affected awareness of posted calorie information.
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