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Updated: Jul 5, 2025

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
John Anthony C Jose1, Christopher John B Bertumen1, Marianne Therese C Roque1
1Department of Electronics and Computer Engineering, Gokongwei College of Engineering, De La Salle University, 2401 Taft Avenue, Malate, Manila 1004, Metro Manila, Philippines.
This study introduces a smart shelf system that tracks customer interactions, including "cross-location" behaviors, to improve retail analytics. The system achieved a 76% recall rate, enhancing understanding of real-world shopping patterns.
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