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Promoting Farmer Appreciation in Kentucky through a Farmer Cultural Awareness Project
M Susan Jones1, Ann K Ferrell2, Catherine Malin3
1School of Nursing and Allied Health, Western Kentucky University, Bowling Green, Kentucky, USA.
Journal of Agromedicine
|January 24, 2024
Summary
Farmers feel undervalued by the public. A new campaign shares their stories and contributions, aiming to improve public understanding and appreciation of agriculture.
Area of Science:
- Agricultural communication
- Public perception studies
Background:
- Farmers often perceive a lack of appreciation and devaluation from the non-farming public.
- Bridging the knowledge gap between agricultural producers and consumers is crucial for societal understanding.
Purpose of the Study:
- To address the perception of farmers being undervalued by the non-farming public.
- To gather and disseminate farmers' perspectives on their occupation to enhance public knowledge.
Main Methods:
- Conducted oral history interviews with farmers to capture their viewpoints.
- Utilized interview data to develop a public awareness campaign.
Main Results:
- A public awareness campaign was created, featuring canvas bags, information cards, and a website.
- The campaign disseminates farmers' lived experiences and societal contributions.
Conclusions:
- The public awareness campaign offers avenues for the non-farming public to learn about farmers' lives.
- Increased public understanding can foster greater appreciation for the agricultural sector and its importance.
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