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Health Communication and Behavioral Change During the COVID-19 Pandemic.

Dolores Albarracin1, Daphna Oyserman2, Norbert Schwarz2

  • 1Department of Psychology, School of Arts and Sciences, Annenberg Public Policy Center, Annenberg School for Communication, Department of Family and Community Health, Department of Health Care Management, University of Pennsylvania.

Perspectives on Psychological Science : a Journal of the Association for Psychological Science
|February 6, 2024
PubMed
Summary

Effective public health communication during the COVID-19 pandemic requires clear messaging on uncertainty and culturally fluent strategies for behavior change. Future research should focus on norms and policy to drive action beyond education.

Keywords:
behavioral changehealth communicationpandemicsocial identity

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Area of Science:

  • Public Health Communication
  • Health Behavior Change
  • Epidemiology

Background:

  • The COVID-19 pandemic necessitated unprecedented public health responses, including mandates for social distancing, masking, and repeated vaccinations.
  • Effective communication was crucial for navigating public understanding and adherence to evolving scientific guidance.

Purpose of the Study:

  • To analyze key challenges in U.S. health communication during the COVID-19 pandemic (2020-2022).
  • To identify critical research priorities for improving future public health messaging and interventions.

Main Methods:

  • Discussion of communication challenges encountered during the pandemic.
  • Identification and articulation of research priorities based on observed difficulties.

Main Results:

  • Identified three key research priorities: 1) Communicating scientific uncertainty to build trust and counter misinformation. 2) Developing culturally fluent frameworks for promoting difficult behavior changes. 3) Shifting focus from knowledge/attitudes to norms, policy, and behavioral interventions.

Conclusions:

  • Future public health communication must address uncertainty transparently, foster cultural fluency in messaging, and prioritize interventions targeting social norms and policy to drive desired actions effectively.