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From greenwashing to screenwashing?

Ina Maria Koning1, Regina J J M van den Eijnden2, Helen G M Vossen3

  • 11Educational and Family Sciences, Clinical Child and Family Studies, Vrije Universiteit Amsterdam, Van der Boechorststraat 7, 1081 BT Amsterdam, The Netherlands.

Journal of Behavioral Addictions
|February 7, 2024
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Social media platforms engage in "screenwashing" by feigning social responsibility regarding child safety and problematic use. Features like one-hour notifications are superficial attempts to appear conscientious, misleading users and necessitating government intervention.

Keywords:
adolescentsscreenwashingtech industrytime-notification

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Area of Science:

  • Digital Media Studies
  • Child Psychology
  • Public Health Policy

Background:

  • Social media platforms increasingly face scrutiny over their impact on child mental health and problematic usage patterns.
  • Existing platform features aimed at mitigating harm are often criticized as insufficient or performative.

Purpose of the Study:

  • To introduce and define the concept of 'screenwashing' in the context of social media.
  • To analyze specific platform features, such as TikTok's and Instagram's one-hour notifications, as examples of screenwashing.
  • To advocate for regulatory measures to protect young users from the negative consequences of social media.

Main Methods:

  • Conceptual analysis and critical examination of social media platform practices.
  • Review of platform features designed to address user well-being and problematic use.
  • Argumentative synthesis based on ethical considerations and potential user impact.

Main Results:

  • Identified 'screenwashing' as a deceptive practice where platforms exaggerate social responsibility.
  • Demonstrated how features like one-hour usage alerts on TikTok and Instagram exemplify screenwashing.
  • Highlighted the potential for these practices to mislead parents and young individuals about platform safety.

Conclusions:

  • Screenwashing is an unethical strategy employed by social media companies to create a facade of responsibility.
  • Superficial features do not adequately address the risks of problematic social media use among youth.
  • Government intervention is crucial to implement effective safeguards and protect children from digital harms.