Related Experiment Video
Updated: Jul 4, 2025

Practical Methodology of Cognitive Tasks Within a Navigational Assessment
Published on: June 1, 2015
An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process
Thang Quyet Nguyen1, Quynh Manh Doan2,3, Lan Thi Tuyet Ngo2,3
1Faculty of Tourism & Hospitality Management, HUTECH University, Ho Chi Minh City, Vietnam.
Abstract:
Improving cruise ports of call is essential for enhancing the overall cruise experience for passengers, promoting tourism, and supporting the economic development of the regions served by these ports. Therefore, this article aims to assess selection factors (SFs) for the cruise port of call from the perspective of cruise operators (COs) and port operators (POs). In doing so, this paper first identifies SFs for the cruise port of call and establishes their hierarchical structure thanks to the extensive literature and expert brainstorming. Afterwards, The Modified Fuzzy Analytic Hierarchy Process (MFAHP) is developed to gauge the discrepancy in SFs between COs and POs. Empirical results from MFAHP pinpoint two significant SFs for POs to improve and attract their customers: customs, immigration control and quarantine (CIQ), and incentive measures. Besides, theoretical and managerial implications, and potential limitations for the next research are discussed.
Related Concept Videos
Factorial Design
The Anchoring-and-Adjustment Heuristic
Ordinal Level of Measurement
Data measured using an ordinal scale are similar to nominal scale data, but there is one major difference. The ordinal scale data can be ordered. An example of ordinal scale data is a list of the top five national parks...
The Availability Heuristic
Nursing Interventions II: Selecting and Classifying the Nursing Interventions
Reason and Intuition

