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A Holistic Approach for Enhancing Museum Performance and Visitor Experience.

Panos I Philippopoulos1, Ioannis C Drivas2, Nikolaos D Tselikas3

  • 1Digital Systems Department, University of the Peloponnese, 23100 Sparta, Greece.

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|February 10, 2024
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Summary

This study introduces an integrated approach to enhance museum visitor experience and performance using data analytics and technology. A pilot project shows this holistic solution is feasible and cost-efficient for cultural heritage organizations.

Keywords:
Bluetooth Low-Energy sensorsindoor proximity trackingmuseum cultural content managementmuseum data analyticsmuseum mobile applicationmuseum visitor experienceontologiesvisitor clustering

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Area of Science:

  • Information Science
  • Computer Science
  • Museum Studies

Background:

  • Museums face challenges managing content and visitor data for optimal experience and performance.
  • Existing research often addresses aspects like metadata or visitor tracking in isolation, lacking holistic solutions.
  • A comprehensive strategy is needed to integrate diverse data streams for enhanced museum operations.

Purpose of the Study:

  • To propose an integrated conceptualization for improving museum visitor experience and overall performance.
  • To present a holistic technological framework addressing key museum management challenges.
  • To demonstrate the feasibility of a unified approach for cultural heritage organizations.

Main Methods:

  • Adoption and parameterization of four ontologies for digital exhibit documentation, spatial management, and evaluation.
  • Development of a tool for near real-time visitor movement tracking (anonymous and eponymous).
  • Implementation of a mobile application for personalized content delivery and an administrative platform for data analysis.

Main Results:

  • Preliminary results from a pilot implementation (MELTOPENLAB project) indicate feasibility.
  • The integrated approach is cost-efficient and fully functional.
  • Achieving an optimal trade-off between technical performance and cost efficiency is possible.

Conclusions:

  • A holistic, integrated approach significantly enhances museum visitor experience and performance.
  • The proposed technological framework offers a viable, cost-effective solution for museums.
  • This unfragmented strategy adds value to cultural heritage organizations through data-driven insights.