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Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer

Qi Zhang1, Yuling Wang2, Shaizatulaqma Kamalul Ariffin3

  • 1School of Foreign Languages and Literatures, Chongqing University of Education, Chongqing, China.

Plos One
|February 15, 2024
PubMed

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