Qi Zhang

1PUBLICATIONS
1CO-AUTHORS
Pricing (incl. consumer value estimation)
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Publications (1)

|Feb 15, 2024
Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity.

Qi Zhang, Yuling Wang, Shaizatulaqma Kamalul Ariffin

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Frequent Collaborators

1 joint publications

Yuling Wang