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Qi Zhang

1PUBLICATIONS

1CO-AUTHORS

Pricing (incl. consumer value estimation)

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Publications (1)

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|Feb 15, 2024

Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity.

Qi Zhang, Yuling Wang, Shaizatulaqma Kamalul Ariffin

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Yuling Wang

Frequent Collaborators

1 joint publications

Yuling Wang

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